Admissions Open for JANUARY Batch
Master end-to-end practical sales strategies to build a successful career in the fast-growing AI SaaS market.
2 Months
9 - 10 PM IST
Tue & Thu
Mastering B2B - AI SaaS sales - for MBA's
Master end-to-end practical sales strategies to build a successful career in the fast-growing AI SaaS market
Online Live Instructor-Led Learning
2 Months
9 - 10 PM IST
Tue & Thu
By end of this course
Get stronger in
Understanding how tech companies MNC, startups are structured & core technologies
Understanding foundational components of Artificial Intelligence
Understanding the complete B2B SaaS sales cycle, including presales and sales to post-sales
Get familier with
Using sales intelligence platform to generate leads
Streamlining prospect management and engagement by effectively using CRM
Real-world, hands-on exercise from understanding the product, prospecting to closing sale
New Batch Starts : jan 2026
Limited seats only
Who Should Enroll?
MBA students looking to enter SaaS sales
Prerequisites
Familiarity with sales and marketing
Experience our course risk-free
We offer a 15-day money back guarantee
Prerequisite
MBA students looking to enter SaaS sales
Who Should Enroll?
MBA students looking to enter SaaS sales
By end of this course
Get Stronger in
Understanding how tech companies MNC, startups are structured & core technologies.
Understanding foundational components of Artificial Intelligence
- Understanding the complete B2B SaaS sales cycle, including presales and sales to post-sales
Get Familiar in
Using sales intelligence platform to generate leads
Streamlining prospect management and engagement by effectively using CRM.
- Real-world, hands-on exercise from understanding the product, prospecting to closing sale
Why this course
According to DPIIT, Govt of India ” India has the 3rd largest startup ecosystem in the world, India has about 50,000 startups, around 8,900 – 9,300 of these are technology led startups “ There is strong demand for MBAs in SaaS Sales roles, including PreSales, Sales, Business Development, and Account Executive roles.
This course will empower MBA students with the knowledge and skills needed to understand the landscape of technology and hands-on with SaaS Sales, preparing them for success in high growth SaaS sales roles across the Indian & Global tech industry
Foundation - Understanding Tech Industry
In this lesson, you will explore the key types of enterprise software used across modern industries, including SaaS, CRM, ERP, CMS, and SCM. You will learn which systems are used for what purpose
In this section, you will gain an overview of core technologies that drive today’s software industry whats under the hood of applications like netbanking , OTT streaming applications, Flight booking etc
API, Cloud, databases (SQL/NoSQL), Caching Solutions, Tech Stacks (MERN, MEAN), Batch Jobs, Identify Management, Encryption / Decryption, Webservices, Microserices.
In this section, you will discover how technology MNCs are structured, covering their verticals, accounts, and projects, the diverse teams under a project and centralized teams such as Admin, LMS and Tech Support
In this section, you’ll learn how startups operate with lean teams and limited resources moving quickly from idea to product and support, while team members often take on multiple roles to drive growth and innovation.
In this section, you’ll explore the work environments and growth opportunities in service-based versus product-based tech firms. You’ll understand how company culture, career paths, and daily work experiences differ between these two industry models
You will learn about entry level role for MBAs and their roles and responsibilities.
Assistant Product Manager, Business Analyst, Business Development Executive, Talent Acquisition Specialist, Operations Analyst, HR Business Partner, Pre Sales Executive
In this section, you’ll learn how to communicate effectively with developers, managers, and leadership adapting your approach to each role for stronger collaboration and impactful results
Foundation - Understanding Tech Industry
In this lesson, you will explore the key types of enterprise software used across modern industries, including SaaS, CRM, ERP, CMS, and SCM. You will learn which systems are used for what purpose
In this section, you will gain an overview of core technologies that drive today’s software industry whats under the hood of applications like netbanking , OTT streaming applications, Flight booking etc
API, Cloud, databases (SQL/NoSQL), Caching Solutions, Tech Stacks (MERN, MEAN), Batch Jobs, Identify Management, Encryption / Decryption, Webservices, Microserices.
In this section, you will discover how technology MNCs are structured, covering their verticals, accounts, and projects, the diverse teams under a project and centralized teams such as Admin, LMS and Tech Support
In this section, you’ll learn how startups operate with lean teams and limited resources moving quickly from idea to product and support, while team members often take on multiple roles to drive growth and innovation.
In this section, you’ll explore the work environments and growth opportunities in service-based versus product-based tech firms. You’ll understand how company culture, career paths, and daily work experiences differ between these two industry models
You will learn about entry level role for MBAs and their roles and responsibilities.
Assistant Product Manager, Business Analyst, Business Development Executive, Talent Acquisition Specialist, Operations Analyst, HR Business Partner, Pre Sales Executive
In this section, you’ll learn how to communicate effectively with developers, managers, and leadership adapting your approach to each role for stronger collaboration and impactful results
Understanding Artificial Intelligence - Opportunities & Impact
In this section, you will explore the evolution of Artificial Intelligence from its journey beginning in the 1950s to the present day and learn how this AI technology has been part of our lives for decades
In this section, you’ll be introduced to core AI technologies like Machine Learning, Deep Learning, Data Science, Natural Language Processing, and Computer Vision and learn about their distinct roles and purposes within the field of Artificial Intelligence.
In this section, you’ll explore how cutting edge Generative AI, Agentic AI, and specialized AI applications are disrupting diverse industries and transforming traditional working models worldwide.
In this section, you’ll explore how MNC leaders are strategizing AI adoption and equipping their entire workforce with AI capabilities, as well as how engineers and startups are leveraging latest AI technologies to boost efficiency and speed of delivery.
In this section you will explore an overview on AI Governance, policies and guidelines
Understanding Artificial Intelligence - Opportunities & Impact
In this section, you will explore the evolution of Artificial Intelligence from its journey beginning in the 1950s to the present day and learn how this AI technology has been part of our lives for decades
In this section, you’ll be introduced to core AI technologies like Machine Learning, Deep Learning, Data Science, Natural Language Processing, and Computer Vision and learn about their distinct roles and purposes within the field of Artificial Intelligence.
In this section, you’ll explore how cutting edge Generative AI, Agentic AI, and specialized AI applications are disrupting diverse industries and transforming traditional working models worldwide.
In this section, you’ll explore how MNC leaders are strategizing AI adoption and equipping their entire workforce with AI capabilities, as well as how engineers and startups are leveraging latest AI technologies to boost efficiency and speed of delivery.
In this section you will explore an overview on AI Governance, policies and guidelines
Understanding SaaS Sales
SaaS sales doesn’t mean everything has to be learned from scratch. For MBAs and those with other sales and marketing experience, some skills come in handy when you enter SaaS sales. In this section, we will cover those transferable skills
In this section, we’ll cover a complete overview of the entire SaaS sales process from prospecting and lead generation to closing the deal and onboarding the customer
In this section, we’ll explore the key roles in SaaS sales including Business Development, Account Executive, and Account Manager and clarify their unique responsibilities within the sales process.
Understanding SaaS Sales
SaaS sales doesn’t mean everything has to be learned from scratch. For MBAs and those with other sales and marketing experience, some skills come in handy when you enter SaaS sales. In this section, we will cover those transferable skills
In this section, we’ll cover a complete overview of the entire SaaS sales process from prospecting and lead generation to closing the deal and onboarding the customer
In this section, we’ll explore the key roles in SaaS sales including Business Development, Account Executive, and Account Manager and clarify their unique responsibilities within the sales process.
Pre-sales Activities
In this section, you’ll gain an overall understanding of product go-to-market (GTM) strategy, with a focus on the key takeaways that every SaaS sales professional should know
In this section, we’ll explore effective methods for researching your market, analyzing competitors, and conducting meaningful industry analysis
In this section, we will explore how to create an Ideal Client Profile (ICP), which is a detailed description of the type of company that is the best fit for your business. Defining your ICP helps you align sales efforts
In this section, we’ll break down the types of leads you’ll encounter Marketing Qualified (MQL), Sales Qualified (SQL), Product Qualified (PQL), as well as Warm, Hot, and Cold leads. Understanding these distinctions will help you prioritize your outreach and tailor engagement strategies for maximum impact at every stage of the sales funnel
In this section, we’ll learn strategies for effective prospecting using both standard and pivot filters, helping you efficiently identify and qualify the right leads. Mastering these filtering techniques will allow you to build high quality prospect lists, streamline outreach, and boost your sales conversions
In this section, you’ll learn how to leverage CRM systems for streamlined prospect management, enabling you to organize, track, and nurture leads with greater efficiency. By mastering CRM best practices.
In this section, you’ll learn how to effectively qualify leads by evaluating their fit, readiness, and potential through proven frameworks and practical criteria. Understanding the lead qualification process will help you focus on high-potential prospects and maximize your sales efficiency.
In this section, you’ll learn strategies to accurately identify decision makers in both small and large organizations. Targeting the right individuals rather than reaching out to the wrong person in the organization, greatly improves your chances of successful engagement and helps avoid common pitfalls like rejection or being ignored.
In this section, you’ll learn the fundamentals of effective cold calling, including proven best practices, optimal times to call, and sample scripts for different scenarios. Mastering these techniques will help you confidently engage prospects.
In this section, you’ll learn how to craft effective cold emails using proven best practices such as personalization, concise messaging, and clear calls to action. You’ll also discover optimal follow-up strategies, subject line tips, and sample templates
In this section, you’ll be introduced to how advanced AI technology and automation are transforming personalized outreach and handling inbound queries in sales
In this section, you’ll be introduced to the most common sales objections prospects raise, as well as proven strategies on how to address them.
In this section, you’ll explore a comprehensive 10-step strategy for effective outbound sales, covering each stage from building target lists and crafting outreach messages to nurturing leads and closing deals
In this section, you’ll discover techniques to craft clear and compelling calls to action (CTAs) that guide prospects to book a demo call. You’ll learn best practices, persuasive messaging, and effective phrasing designed to increase conversions and ensure more prospects take the next step in your sales process
In this section, you’ll learn how to deliver compelling product demos including setting the ideal demo duration, focusing on the most relevant features for each prospect, and avoiding common mistakes.
In this section, you’ll learn actionable strategies for offering a free demo to clients, such as setting a clear and reasonable demo duration and using proven techniques to keep prospects engaged throughout the trial period and guide prospects toward becoming paying customers.
In this section, learn what a drip campaign is, when it should be used, and how to set it up for effective lead nurturing. Discover the best timing and triggers to move prospects into a drip campaign
In this section, we’ll examine typical sales conversion rates to help sales professionals set realistic expectations. Not every prospect will become a paying client; understanding industry averages is crucial for maintaining perspective, staying motivated, and planning effective sales strategies
In this section, explore the essential KPIs to set and track to drive performance. Learn how to measure and monitor metrics like demo-to-close rate, lead response time and more.
Pre-sales Activities
In this section, you’ll gain an overall understanding of product go-to-market (GTM) strategy, with a focus on the key takeaways that every SaaS sales professional should know
In this section, we’ll explore effective methods for researching your market, analyzing competitors, and conducting meaningful industry analysis
In this section, we will explore how to create an Ideal Client Profile (ICP), which is a detailed description of the type of company that is the best fit for your business. Defining your ICP helps you align sales efforts
In this section, we’ll break down the types of leads you’ll encounter Marketing Qualified (MQL), Sales Qualified (SQL), Product Qualified (PQL), as well as Warm, Hot, and Cold leads. Understanding these distinctions will help you prioritize your outreach and tailor engagement strategies for maximum impact at every stage of the sales funnel
In this section, we’ll learn strategies for effective prospecting using both standard and pivot filters, helping you efficiently identify and qualify the right leads. Mastering these filtering techniques will allow you to build high quality prospect lists, streamline outreach, and boost your sales conversions
In this section, you’ll learn how to leverage CRM systems for streamlined prospect management, enabling you to organize, track, and nurture leads with greater efficiency. By mastering CRM best practices.
In this section, you’ll learn how to effectively qualify leads by evaluating their fit, readiness, and potential through proven frameworks and practical criteria. Understanding the lead qualification process will help you focus on high-potential prospects and maximize your sales efficiency.
In this section, you’ll learn strategies to accurately identify decision makers in both small and large organizations. Targeting the right individuals rather than reaching out to the wrong person in the organization, greatly improves your chances of successful engagement and helps avoid common pitfalls like rejection or being ignored.
In this section, you’ll learn the fundamentals of effective cold calling, including proven best practices, optimal times to call, and sample scripts for different scenarios. Mastering these techniques will help you confidently engage prospects.
In this section, you’ll learn how to craft effective cold emails using proven best practices such as personalization, concise messaging, and clear calls to action. You’ll also discover optimal follow-up strategies, subject line tips, and sample templates
In this section, you’ll be introduced to how advanced AI technology and automation are transforming personalized outreach and handling inbound queries in sales
In this section, you’ll be introduced to the most common sales objections prospects raise, as well as proven strategies on how to address them.
In this section, you’ll explore a comprehensive 10-step strategy for effective outbound sales, covering each stage from building target lists and crafting outreach messages to nurturing leads and closing deals
In this section, you’ll discover techniques to craft clear and compelling calls to action (CTAs) that guide prospects to book a demo call. You’ll learn best practices, persuasive messaging, and effective phrasing designed to increase conversions and ensure more prospects take the next step in your sales process
In this section, you’ll learn how to deliver compelling product demos including setting the ideal demo duration, focusing on the most relevant features for each prospect, and avoiding common mistakes.
In this section, you’ll learn actionable strategies for offering a free demo to clients, such as setting a clear and reasonable demo duration and using proven techniques to keep prospects engaged throughout the trial period and guide prospects toward becoming paying customers.
In this section, learn what a drip campaign is, when it should be used, and how to set it up for effective lead nurturing. Discover the best timing and triggers to move prospects into a drip campaign
In this section, we’ll examine typical sales conversion rates to help sales professionals set realistic expectations. Not every prospect will become a paying client; understanding industry averages is crucial for maintaining perspective, staying motivated, and planning effective sales strategies
In this section, explore the essential KPIs to set and track to drive performance. Learn how to measure and monitor metrics like demo-to-close rate, lead response time and more.
Sales
In this section, learn the steps to draft a compelling SaaS proposal and submit a detailed quotation that meets client needs
In this section, you’ll discover effective ways to respond to product customization requests while protecting scalability and performance for all users. Learn tailored approaches for engaging high-value clients, recurring customers, and new prospects
In this section, you’ll learn proven strategies for negotiating SaaS contract terms and pricing to ensure mutual value and cost control. Discover how to leverage competitive quotes, align pricing with business needs, and secure flexible payment and renewal terms while maintaining a strong vendor relationship
In this section, discover best practices for pre-sales professionals to coordinate with internal teams. Always collaborate with delivery and leadership before confirming timelines or pricing, ensuring proposals and RFP responses are both feasible and aligned with organizational capabilities.
In this section, explore the best practices for smoothly closing a SaaS sale, from facilitating agreement to contract signing.
Sales
In this section, learn the steps to draft a compelling SaaS proposal and submit a detailed quotation that meets client needs
In this section, you’ll discover effective ways to respond to product customization requests while protecting scalability and performance for all users. Learn tailored approaches for engaging high-value clients, recurring customers, and new prospects
In this section, you’ll learn proven strategies for negotiating SaaS contract terms and pricing to ensure mutual value and cost control. Discover how to leverage competitive quotes, align pricing with business needs, and secure flexible payment and renewal terms while maintaining a strong vendor relationship
In this section, discover best practices for pre-sales professionals to coordinate with internal teams. Always collaborate with delivery and leadership before confirming timelines or pricing, ensuring proposals and RFP responses are both feasible and aligned with organizational capabilities.
In this section, explore the best practices for smoothly closing a SaaS sale, from facilitating agreement to contract signing.
Post Sales
In this section, you’ll learn best practices for SaaS implementation, focusing on effective collaboration with delivery teams and ensuring a seamless rollout.
In this section, you’ll learn key practices for customer onboarding and training to drive early success and product adoption. Focus on providing structured onboarding journeys, personalized training resources
In this section, you’ll be introduced to the world of IT Support, beginning with traditional tiered structure L1, L2, and L3 and progressing to modern solutions like self-monitoring and self-healing systems.
In this section, you’ll learn best practices for gathering customer feedback, capture actionable insights at every stage of the journey. Discover how to analyze this feedback to identify potential upsell and cross-sell opportunities.
In this section, you’ll learn how to develop compelling case studies and gather and document client testimonials. Discover how to strategically use these materials to build trust and highlight outcomes, making future outreach to prospects more impactful
Post Sales
In this section, you’ll learn best practices for SaaS implementation, focusing on effective collaboration with delivery teams and ensuring a seamless rollout.
In this section, you’ll learn key practices for customer onboarding and training to drive early success and product adoption. Focus on providing structured onboarding journeys, personalized training resources
In this section, you’ll be introduced to the world of IT Support, beginning with traditional tiered structure L1, L2, and L3 and progressing to modern solutions like self-monitoring and self-healing systems.
In this section, you’ll learn best practices for gathering customer feedback, capture actionable insights at every stage of the journey. Discover how to analyze this feedback to identify potential upsell and cross-sell opportunities.
In this section, you’ll learn how to develop compelling case studies and gather and document client testimonials. Discover how to strategically use these materials to build trust and highlight outcomes, making future outreach to prospects more impactful
Hands-On Tool-Based Activities
In this hands-on exercise, you will be given a SaaS product and you will use the Apollo tool to efficiently find and build a targeted lead list. Gain practical experience navigating Apollo’s platform, applying advanced search filters
In this hands-on activity, you will run a drip campaign in HubSpot by setting up an automated workflow. You’ll gain practical experience using HubSpot’s Workflows
In this hands-on activity, you will manage leads with Zoho CRM by creating, tracking, and segmenting prospects to streamline your sales process. You’ll practice using Zoho CRM’s features
In this hands-on activity, you’ll draft proposals leveraging AI tools
Hands-On Tool-Based Activities
In this hands-on exercise, you will be given a SaaS product and you will use the Apollo tool to efficiently find and build a targeted lead list. Gain practical experience navigating Apollo’s platform, applying advanced search filters
In this hands-on activity, you will run a drip campaign in HubSpot by setting up an automated workflow. You’ll gain practical experience using HubSpot’s Workflows
In this hands-on activity, you will manage leads with Zoho CRM by creating, tracking, and segmenting prospects to streamline your sales process. You’ll practice using Zoho CRM’s features
In this hands-on activity, you’ll draft proposals leveraging AI tools
Capstone Project
Hands-On with Presales, Sales, and Post-Sales Using a Real AI SaaS Product
The Capstone Project will immerse you in a complete sales journey using a real AI SaaS product starting with understanding its features, benefits, and core technology. You’ll develop your Ideal Customer Profile (ICP), begin prospecting, and engage leads through cold calls, emails, or your alternative creative methods. Experience the entire process from lead management and prospect outreach to finalizing the sale and smoothly transitioning accounts to the post-sales team, giving you hands-on exposure to every stage of the presales, sales, and post-sales lifecycle